A New Chapter for 21st Century Equipment: Keith Kreps Appointed President
How does a leadership transition benefit our local farmers?
At 21st Century Equipment, we believe that strong leadership at the top translates directly to better support in the field. When someone with Keith Kreps’ experience takes the helm, it ensures that our technicians have the resources and training they need to keep your machines running.
Keith isn’t just an executive; he’s a seasoned veteran in the agricultural sector who understands the dirt under your fingernails. By focusing on a "Customer-First" culture, he ensures that our internal growth always points back to one goal: making your operation more productive.
- Decades of Expertise: Over 20 years of executive leadership in the heavy equipment industry.
- Proven Track Record: Five years as our COO, where he sharpened our focus on internal collaboration and service speed.
- Industry Influence: Current board member of the Iowa-Nebraska Equipment Dealers Association and Director for the Associated Equipment Distributors.
Why is "Operational Excellence" important for your backyard?
You might hear the term "operational excellence" and think it's just business talk, but for us, it’s about uptime. Our long-standing history as a trusted dealer has taught us that a well-oiled machine behind the scenes means a faster parts delivery and a more efficient service call for you.
Keith’s vision involves anchoring every decision in the service of the land and the producer.
- Innovation-Driven: Pushing for the latest John Deere precision technologies to be available at all our locations.
- Service Continuity: Working alongside CEO and Chairman Owen Palm to ensure a seamless transition that doesn't skip a beat.
- Community Focus: Deepening our roots in the high plains to ensure we’re meeting the evolving needs of our neighbors.
Meet the Team Driving the Future of Farming
The strength of 21st Century Equipment lies in our people. From our Master Service Technicians with specialized John Deere certifications to our leadership team, we are dedicated to empowering your success.
Keith Kreps’ background—including his previous role as Executive Vice President of Agriculture at RDO Equipment—gives him a unique, bird's-eye view of the industry. This expertise is a tool we use to earn "customers for life," ensuring that when you walk into any of our locations, you’re met with integrity and dedication.
When can you meet our new President and the precision team?
We love talking shop and hearing about what’s happening in your neck of the woods. Keith and the rest of our leadership team are always eager to hear feedback from the folks who matter most—you.
Come join us at the High Plains Ag Expo on February 25, 2026. It’s the perfect opportunity to see our latest technology in action and discuss how our new leadership initiatives are designed to help you maximize your productivity for the long haul.
Register Here for the 2026 High Plains Ag Expo!
Common Questions About the Leadership Transition (FAQ)
Will the change in President affect my local 21st Century Equipment branch? Only for the better! Keith’s focus is on enhancing customer service and streamlining operations. You can expect the same friendly faces at your local shop, backed by even stronger support from our central leadership.
What is Keith Kreps’ experience with John Deere equipment? Keith has over two decades of experience specifically within the agricultural equipment executive sector. He has spent his career ensuring that dealerships provide top-tier service and parts support for the brands farmers rely on most.
Who will be the CEO of 21st Century Equipment moving forward? Owen Palm will continue to serve as the Chief Executive Officer and Chairman of the Board. This partnership between Owen and Keith ensures that our long-term vision and commitment to the community remain rock-solid.
How does "innovation" help a traditional farm? In Keith’s view, innovation isn't just about high-tech gadgets; it's about finding smarter ways to reduce your downtime and lower your input costs. Whether that’s through better data management or more efficient service tools, it’s all about the bottom line.
Ready to grow with us? We’re excited for the future and grateful to have you as part of the 21st Century Equipment family. To learn more about our team and the services we offer, visit us at 21stCenturyEquipment.com.
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