A Legacy in the Ring: Partnering with Keith Page at the 2026 National Western Stock Show

How does the "Partner Experience" support our local youth and farmers?

At 21st Century Equipment, we’ve always believed that the most important "crop" we grow is the future of our rural communities. Our long-standing history as a trusted dealer isn't just about selling tractors; it's about investing in the people who will one day operate them.

By winning the "Partner Experience" bid at the November 2025 Colorado FFA Meat & Greet, we earned the opportunity to ride along on Keith Page’s journey to the NWSS. This partnership allows us to see firsthand the grit required to compete on a national stage.

• Junior Market Goat Show: Keith exhibited his friendly goat, "Big Boy," on Saturday, January 17, 2026.
• Broad Sponsorship: Beyond our partnership with Keith, we participated in "paddle raises" for students across all categories, including cattle, pigs, and lambs.
• Community Roots: Every dollar contributed at the Meat & Greet goes directly toward supporting the educational and agricultural goals of local FFA members.

Why is the National Western Stock Show a vital Colorado tradition?

For sixteen days every January—running from the 10th through the 25th in 2026—Denver becomes the epicenter of the agricultural world. With attendance hitting nearly 700,000 visitors, the NWSS is a massive platform for showcasing the best in livestock, horse shows, and professional rodeo.

Our technicians and staff attend every year, not just to display the latest John Deere machinery, but to stay connected with the families we serve. Seeing a student like Keith—an Arickaree Undivided High School senior who has been attending since he was 3 years old—reminds us why we do what we do. It’s about heritage, hard work, and that "Backyard" spirit that keeps the industry moving forward.

Meet the Exhibitor: Keith Page’s Journey from Washington County

Keith isn't just a student; he’s a busy producer in his own right. Between the 2025 Meat & Greet and the 2026 NWSS, Keith showcased his livestock at the Cheyenne Livestock Exhibition and the Arizona National Livestock Show in Phoenix.

Our team was incredibly impressed by Keith’s hands-on expertise on his family farm:

• Livestock Management: Assisting with difficult goat deliveries and teaching first-time mothers to nurse.
• Farm Maintenance: Learning to weld H-braces on fences to keep the operation secure.
• Versatility: Balancing FFA responsibilities with football and track.

"Showing livestock has allowed me to meet a lot of people in the industry," Keith told us. His passion for "Big Boy" was clear—the goat’s friendly personality made him a standout in a competitive field.

How can you get involved with the Colorado FFA and 21st Century Equipment?

We take a consultative, community-first perspective on everything we do. Whether we are helping you choose the right tractor for your acreage or supporting a local senior’s final show in Denver, we are here for the long haul.

Supporting the FFA is one of the most effective ways to ensure the High Plains remains a leader in global agriculture. If you'd like to learn more about how we support local chapters or how you can join us at next year's Meat & Greet, stop by any of our locations to chat with our staff. We have decades of experience navigating these events and love helping our customers find ways to give back.

Common Questions About the National Western Stock Show Partnership (FAQ)

What is the Colorado FFA Meat & Greet? It is an annual auction event where businesses and individuals can bid on "partner experiences" with FFA students. The funds raised support the students' livestock projects and educational expenses.

How does 21st Century Equipment choose which students to support? We aim to be as inclusive as possible! In 2026, we participated in paddle raises that contributed to the sponsorships of every student who attended the Meat & Greet, ensuring no one left without support.

Can I see John Deere equipment at the NWSS? Yes! 21st Century Equipment maintains a significant presence at the show each year. It’s a great place to sit in a new cab and talk to our experts about your needs for the upcoming season.

Where can I find photos of Keith’s show? We’d like to give a special shout-out to Mackenna Caryl for her fantastic coverage and photography of Keith and Big Boy at the 2026 show. You can see her work highlighted throughout our social media channels!