In this episode of The FarmCast presented by 21st Century Equipment, Mike Wemhoff, VP of Precision Ag, and Terry Gass, EVP of Sales, dive into how turning technology into ROI is reshaping the way their sales team engages with customers. They explore how data, field trials, and in-field demos prove ROI, driving smarter decision-making, and turning technology into stronger long-term partnerships. From precision upgrade kits to risk mitigation strategies like extended warranties and Next Century maintenance packages, the conversation highlights how 21st Century Equipment goes beyond just selling equipment—they’re helping producers make informed, financially sound decisions tailored to their unique operations. Whether it’s maximizing horsepower, optimizing input costs, or navigating financing in a tough economic climate, this episode emphasizes one core value: Partnership. Turning technology into ROI is key for their continued success.
Our next High Plains Ag Expo is February 25, 2026. Register Here!
About the FarmCast
Welcome to FarmCast, brought to you by 21st Century Equipment. Embark on a captivating journey with us as we dive deep into the world of JDLink Boost and agriculture’s cutting-edge innovations. We explore both customer experiences and technology. Within this podcast, listen as we explore technology alongside other agricultural advancements, turning these innovations into ROI for our listeners. We also delve into the business of agriculture. Moreover, JDLink Boost provides insights, shedding light on the latest advancements that are shaping the future of farming. Our mission is to inform, inspire, and empower farmers and enthusiasts alike through insights into technology.
Our Company, Who We Are
21st Century Equipment empowers agricultural success by offering innovative technologies, like JDLink Boost, top-tier equipment, and personalized service. We have deep roots in agriculture and a strong presence in Nebraska, Colorado, and Wyoming. We are committed to helping you maximize productivity by turning technology into achievable ROI. Additionally, we offer JDLink Boost as part of our dedication to caring for both you and your land. Our team has extensive industry knowledge and resources. Therefore, we ensure your evolving needs are met with integrity and dedication.