Private Policy
Introduction
21st Century Equipment LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy and Data Policy ("Policy") explains how we collect, use, disclose, and safeguard your information when you visit our website at 21stcenturyequipment.com (the "Site"), including any other media form, media channel, mobile website, or mobile application related or connected thereto.
Please read this Policy carefully. If you do not agree with the terms of this Policy, please do not access the Site. We reserve the right to make changes to this Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Policy.
Information We Collect
Personal Data
We may collect personally identifiable information that you voluntarily provide to us when you register on the Site, express interest in obtaining information about us or our products and services, participate in activities on the Site, or otherwise contact us. This information may include:
- Name (first and last)
- Email address
- Mailing address
- Phone number
- Billing and payment information
- Account login credentials
Automatically Collected Data
When you access the Site, we may automatically collect certain information about your device and usage, including your IP address, browser type, operating system, access times, pages viewed, links clicked, and the page you visited before navigating to our Site. This information is collected through cookies, web beacons, and similar tracking technologies.
How We Use Your Information
We use the information we collect or receive for the following purposes:
- To facilitate account creation and the login process
- To process equipment purchases, service requests, and payments
- To send you marketing and promotional communications (with your consent)
- To respond to your inquiries and provide customer support
- To improve our Site, products, and services
- To comply with legal obligations and enforce our terms
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until you delete them) to provide you with a more personal and interactive experience on our Site.
Sharing Your Information
We may share your information in the following situations:
- With Deere & Company: As an authorized John Deere dealer, we may share relevant customer and transaction data with Deere & Company in connection with equipment sales, warranty claims, financing, and service operations.
- Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting, customer service, and marketing.
- Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
Data Security
We use administrative, technical, and physical security measures to protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- The right to access the personal data we hold about you
- The right to request correction of inaccurate personal data
- The right to request deletion of your personal data
- The right to opt out of marketing communications
- The right to data portability
To exercise any of these rights, please contact us using the information provided below.
Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal data from a child under 13, we will take steps to delete such information from our records.
Contact Information
If you have questions or comments about this Privacy Policy, please contact us at:
21st Century Equipment LLC
1602 Illinois Street
Sidney, NE 69162
Phone: (308) 254-5548
Last updated: January 1, 2025